Downtown Chico Since 2018

Beauty as individual
as you are.

We believe individuality inspires your most confident, true self. Our nine artists help you discover the look made for your face, your features, your lifestyle.

Book an Appointment Explore Services
4.9★
Google Rating
261
Reviews
9
Artists On Staff
Est. 2018
Downtown Chico
What we do

A full studio of beauty services.

See full menu & pricing
Color and highlight work
01 / Color

Highlights, Balayage & Color

Gloss, color melts, full and partial highlights, blonding sessions, balayage, creative color and color correction.

 Salon styling chair
02 / Cut & Style

Haircuts, Blowouts & Up-styles

Consultation, precision cuts and barber-style cuts, finished with a scalp massage and blowout.

 Hair extension work
03 / Length

Hair Extensions

Tape-in, Habit hand-tied, I-Tip and K-Tip extension methods, customized in consultation.
04 / Nails

Natural Nails & Hard Gel

Natural manicures, hard gel applications, extensions in three lengths, plus nail art across three design tiers.

From $25
05 / Eyes

Lash Extensions

Full sets plus one, two and three-week fills with our certified lash tech. First-time client specials available.

Full Set from $185
06 / Bridal

Bridal Hair & Makeup

On-site bridal hair and makeup, with travel available. Bridal consultation and deposit required to reserve your date.

Yes, we travel
Olaplex & Brazilian Blow-Out Esthetician services Eyebrow, lip & face waxing Makeup artistry
Inside Allure Salon
Our story

A welcoming, professional space for the art of beauty.

Allure Salon sits on Broadway between 2nd and 3rd, walking distance from Chico State and tucked between Burgers & Brews and Starbucks. We love the liveliness of downtown and the college students, business professionals and local artists who fill our chairs.

We are a creative space where stylists and clients appreciate the craft together. Whether you are growing out a color, planning a wedding, or finally booking the haircut you have been thinking about for months, our team is here to help you find the look made for you.

Meet the Allure Crew
From our clients

A 4.9 average from 261 Google reviews.

★★★★★
★★★★★
"Dani was wonderful. She asked thoughtful questions to understand what I was hoping for and offered great suggestions to improve the final look... she created beautiful wine red highlights that turned out exactly how I imagined. My hair feels lighter and the layers frame my face so nicely."
Thilini Rathnayake
5 months ago · Google Review
★★★★★
"Michelle has been my favorite stylist for as long as I have lived in Chico. I love her vision and understanding of my needs (or when I'm ready to experiment) and her tips and tricks have helped me as someone who is awful at styling her own hair."
Nicole Crabtree
2 months ago · Google Review
★★★★★
"Great first time seeing Michele and getting my vivid colors done. It was a decent amount of time but VERY worth it! I can't wait to come in again for future appointments. She is very thorough and takes a ton of pride in her work and her life."
Maggie T
2 months ago · Google Review
Visit us

Ready to book your seat in the chair?

Hours vary by appointment. Reach out by phone, email or the form on our contact page and we will match you with the right artist for the look you are after.

Book an Appointment Call 530.345.7774
Address
239 Broadway Street
Chico, CA 95928
Phone
530.345.7774
Alluresalonchico@gmail.com
Hours
Monday9:00 AM – 7:00 PM Tuesday9:00 AM – 7:00 PM Wednesday9:00 AM – 7:00 PM Thursday9:00 AM – 7:00 PM Friday9:00 AM – 7:00 PM Saturday9:00 AM – 7:00 PM Sunday9:00 AM – 7:00 PM
Hours vary by appointment.
This is a draft for Allure Salon
Claim this site — starting at $500 Request changes