Nine stylists, estheticians, and lash artists share our Broadway Street studio. Each artist brings a distinct hand, a sharp eye, and the same belief: individuality inspires your most confident, true self.
Angela opened Allure Salon in 2018, choosing a Broadway Street storefront between Burgers & Brews and Starbucks because she wanted to be a part of downtown Chico's daily life — the college students, the business professionals, the local artists who fill our chairs.
Her philosophy guides the whole studio: a welcoming, professional space where stylists and clients appreciate the craft together, and where every appointment starts with a real conversation about your face shape, features, skin tone and lifestyle.
Each artist works on a per-appointment basis. Pick whoever speaks to the look you're after, or call us and we'll match you.
Stylist | Esthetician | Makeup Artist
A three-discipline artist: cut and color in the chair, esthetician work on the skin, and makeup for special days. Dani also leads our bridal program — for inquiries and to book bridal services with Dani, email the salon directly.
Stylist
Clients call her "Michelle" and credit her with knowing when to play it safe and when they're ready to experiment — vivid color work is a particular strength, and she takes a ton of pride in the result.
Hair Stylist
Mario brings barber-precise cuts to the salon side of our menu. Expect a thorough consultation, careful sectioning, and a finish that holds its shape between visits.
Stylist
Sydney works across our full color and cut menu, with a soft hand for highlights and color melts. Great for clients growing out a color or rebuilding a routine that matches a new lifestyle.
Stylist
Ananda's chair is for the clients who want to be heard. Her consultations dig into what your hair is actually doing day-to-day, then she builds a cut and color that fits.
Stylist
Sophia is a full-service stylist working across our color and cut menus, with a soft spot for blonding sessions and the finishing details — gloss, toner, a polished blowout.
Stylist
Celeste handles creative color, color correction and the kind of multi-session transformation that takes patience. Bring photos, bring questions, and bring time.
Lash Tech
Allure's certified lash artist. Full sets are her signature, and she keeps clients on a one, two, or three-week fill rhythm so the look never crashes. Ask about first-time client specials.
Call or message the salon with what you have in mind — a fresh cut, a balayage, a wedding day, a lash set. We'll match you with the artist whose work fits the look.
Every appointment starts with a real conversation about face shape, features, skin tone and lifestyle. The look only works when the plan does.
Each artist owns their chair and their style. You pick whoever speaks to the work you want to wear — color specialist, vivid expert, lash artist, all under one roof.
Olaplex, Brazilian blow-outs, and considered consultation for color correction. We work hard to make sure the finish doesn't come at the expense of the strand.
Broadway between 2nd and 3rd, walking distance from Chico State, between Burgers & Brews and Starbucks. A creative space for a creative town.
Pick the artist whose work you love or let us match you. Hours vary by appointment, so reach out by phone, email, or the form on our contact page and we'll get you scheduled.