Visit & Book

Let's get you in the chair.

Tell us what you have in mind — a fresh color, a wedding morning, lashes for the weekend — and we will match you with the right artist on our team.

Call
530.345.7774
Fastest way to reach the front desk
Book Online
Request appointment
Pick a stylist and a date below
Email
Alluresalonchico
@gmail.com
Visit
239 Broadway St
Chico, CA 95928
Request an appointment

Tell us what you have in mind.

Fill out a few details and we will follow up within one business day to confirm your stylist, date and time. For same-day requests, please call 530.345.7774.

We reply within one business day. For same-day, please call.
Find us

On Broadway, between 2nd & 3rd.

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Broadway St
3rd St
2nd St
Chico State (5 min walk)
Starbucks
Burgers & Brews
Allure Salon
239 Broadway
Address
239 Broadway Street
Chico, CA 95928
Neighborhood

Walking distance from Chico State.

We sit on Broadway between 2nd and 3rd in the heart of downtown Chico, tucked between Burgers & Brews and across from Starbucks. Easy to grab coffee before, easy to meet a friend after.

Parking

Street & downtown lots.

Metered street parking is available along Broadway, with the city parking structure on 4th & Salem just a couple blocks away. Plan a few extra minutes during weekend evenings.

Before you book

A few quick answers.

Do I need a consultation before a color appointment?

For color corrections, big changes, blonding sessions and extensions, yes — a quick complimentary consultation helps us scope the look, the time and the cost. For touch-ups and recurring guests, just book the service.

How do I book a specific stylist?

Pick a name from the "Preferred artist" dropdown in the form above, or call the salon and the front desk can match you with the right artist for the service you want. You can also browse our team on the Our Artists page.

What about bridal — when should I book?

As soon as you have a date. Bridal goes fast in Chico spring and summer. Reach out and we will set a consultation with Dani Lynn; a deposit reserves the day and we can travel on-site for your wedding morning.

First time at Allure — anything I should know?

Welcome! Bring inspiration photos if you have them, and arrive a few minutes early so we can get you settled and talk through your hair history. If you have ever colored at home or done a box dye, let us know — it changes how we plan the work.

Do you sell gift cards?

Yes. Stop by the salon or call and we can arrange a gift card for any amount. Always a welcome surprise for a birthday, graduation or wedding party.

See you soon

Beauty as individual as you are.

Have a question before you book? Call the front desk or send us a note — we love hearing what you have in mind.

This is a draft contact page for Allure Salon